DISCOVER DUBAI
DISCOVER DUBAI, which was launched in November 2005, was an immediate hit within the hospitality industry and has become Dubai's number one tourist guide. Distributing 25,000 complimentary copies monthly (audited by BPA) DISCOVER DUBAI is the first fully comprehensive and easy to carry tourist guide. DISCOVER DUBAI provides visitors with a concise and clear guide to all aspects of tourism in the Emirate.
DISCOVER DUBAI offers monthly features of a diverse nature including an introduction to Dubai, its history, culture and traditions and general information on the UAE. In addition DISCOVER DUBAI offers details on the city's sights, main attractions and activities including sport and leisure, forthcoming events, nightlife, entertainment, shopping, health, beauty and real estate. It also includes a detailed map of Dubai, highlighting tourist areas, major shopping and F&B outlets, and useful Green Page directory listings. In addition, DISCOVER DUBAI's Pink Pages are filled with discounted offers, supplied by the advertisers, which makes the tourist's holiday even better.
DISCOVER DUBAI works closely with DTCM and the copies are also available to tourists at DTCM tourist information centres located in major shopping malls. Distribution outlets also include all four and five star hotels and hotel apartments where copies are circulated in rooms, concierge desks, business centres and other public areas, as well as tourist information centres located in shopping malls, business centres, golf clubs and so on.
From its launch DISCOVER DUBAI enjoyed an overwhelming response from distribution outlets and has proven to be a great advertising medium for companies targeting tourists - hotels, F&B and shopping outlets, tour companies, real estate companies and other business service providers.
To guarantee 100% credibility to the circulation of Discover Dubai it is audited by BPA. The current distribution of Discover Dubai is 25,000 and is set to grow in order to accommodate the many luxury hotels and hotel apartments due for completion in the near future, as well as the ever increasing number of tourists that continue to visit the region.
